Angela Lansbury and Lucie Bruijn Booked on Three National Shows to Launch The CURE ALS Campaign

March 28 , 2008

Angela Lansbury and Dr. Lucie Bruijn, Science Director for The ALS Association, will be featured as we launch the CURE ALS public service campaign in support of research.

Today on NBC – April 1

Ms. Lansbury and Dr. Bruijn will make a joint live appearance on Today.  Ms. Lansbury will discuss her involvement with The ALS Association, the new PSA campaign, and Dr. Bruijn will speak about The Association’s research program.  The segment is expected to include the first media airing of the new PSA, as well as exclusive interviews with Ms. Lansbury at her Los Angeles home.  An interview with Gary Leo, President of the ALS Association, is also scheduled to appear.

CBS Weekend Roundup with Dan Raviv – April 12

An 8-10 minute network radio interview with Ms. Lansbury and Dr. Bruijn will cover the same topics, with an expected airing of the radio PSAs.  The show is aired on the CBS Radio Network.   Check with your local CBS affiliate for the air time in your city.  If you miss the broadcast, go to http://feeds.cbsnews.com/podcast_weekend_1 to download a podcast.

Associated Press Wire and AP Online Video Network– April 15

Ms. Lansbury and Dr. Bruijn will sit down for an extensive interview with AP Entertainment Correspondent Frazier Moore.  The interview will produce an internationally-distributed AP wire service story and a video broadcast that will be available to 1,000 websites that subscribe to the wire service.  The wire service interview could appear in local newspapers as early as April 15.  The AP Online Video Network broadcast could appear on local television affiliates as a television news broadcast or as a news clip on the websites of these stations.